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Brien Spanier
Creative Director

Brien Spanier could just as well be called the Godfather of powersports marketing. During his 25+ year career Brien has led major initiatives for motorcycles, ATV’s, UTV’s, side-by-sides, boats—if it has an engine, Brien has probably worked on it. He’s hung from helicopters, been up to his shoulders in mud and has a trophy case of awards for his hard work. On top of that he’s practical, dependable, amazingly organized and just a real nice guy!

Kelsey Domholt
Operations Consultant

Kelsey’s MO is organizational efficiency. As an Operations Consultant, she’s focused on project & program management, creative resourcing, and building streamlined, repeatable processes throughout the agency. In her free time, Kelsey enjoys trying new bars & restaurants, running the lakes, and petting every dog she walks by.

 

 

Chuck Bolkcom
Business Development Director

Chuck Bolkcom comes with over 30 years of broadcast, retail merchandising, publishing and advertising sales leadership experience. Chuck will be helping Nordeast drive growth by getting out its message of a new marketing company for today’s business environment: better work, more agile execution, without expensive overhead.

 

Jenn Frazee
Account Director

Jenn comes to Nordeast with 10 years of experience in experiential marketing, brand strategy, and communications. She has a proven track record of building strong client relationships and delivering tailored marketing solutions that drive results. She prides herself on balancing strategic thinking with creative problem-solving to meet each client’s unique needs. Jenn is a native Floridian, proud South Carolina Gamecock, and currently the sole member of Nordeast’s Washington D.C. office.

Taylor Casamassa
Digital Specialist
Taylor has 4 years of experience in the digital marketing space. She comes from Octane Marketing, where she led SEM and paid social strategies for auto, marine, and powersports dealers nationwide. Before that, she was on the brand management team at Hershey Entertainment & Resorts across resorts, dining, spas, and ZooAmerica.
 
Kari Chapman
Senior Art Director

Kari has over 25 years of experience in the creative industry, with a passion for building brands. She is skilled in video, social, packaging, integrated retail campaigns, photo and video direction, and more. She has worked with clients such as 3M (including Filtrete, Post-it, Command, ScotchBlue, and Scotch), Cargill (Charter Reserve, Castlewood Reserve, and Primewaters Seafood), Anderson Windows, Jennie-O Turkey Store, Medtronic, H&R Block Financial Advisors, St. Jude Medical, and many more.

 

Allison O'Neill
Account Manager

Allison brings 12 years of expertise in managing high-profile client relationships, driving strategic campaigns, and delivering measurable results. Passionate about fostering collaboration, Allison serves as the bridge between clients and cross-functional teams, ensuring that every project aligns with client objectives and exceeds expectations. With a strong background in CPG sales, e-commerce, digital marketing, and branding, Allison is skilled in developing innovative strategies and she thrives on turning complex challenges into creative solutions.

Aric McKeown
Technical Specialist

Aric is a web whiz who can jump from site design to coding to email wonderfulness and deliverability. His past stints include Digital River and Outsell, among others to countless to mention. He’s also been jumping on stages to do improv for over 25 years.

 

Brad Gilmore
Creative Director

25 years in the game, and Brad still hits the throttle like it’s his first ride. A powersports junkie with a brain wired for big ideas and sharp strategy, he’s equal parts creative spark and business sense. Brad thrives on collaboration, especially with younger, caffeinated colleagues who keep things fresh and fun. An early adopter of AI (and borderline obsessed with it), he’s always looking for smarter, faster ways to get things done. The future? He’s not just excited about it—he’s already halfway there.

Sami Tomczak
Account Manager

Sami is a seasoned marketing professional with a passion to connect and build meaningful relationships between brands and consumers. Having worked with brands both in-house and on the agency side, Sami specializes in creative thinking, strategic partnerships, driving brand awareness, and building authentic consumer experiences. Outside of work, Sami enjoys being outside, traveling, and spending time with family & friends.

 

Scott Dahl
Chief Creative Officer

Scott is an award-winning creative leader whose work has been recognized by nearly every major industry award show. He served in leadership roles at Betty, BBDO and OLSON where he helped guide creative work across a wide range of industries including tourism, CPG, professional sports, hospitality, gaming, retail, financial services, and healthcare.

Lisa Valley
Senior Designer

Lisa has a Swiss Army Knife of creative skills including design, illustration and photography. Previous clients include 3M, Cargill, Conagra, Galderma, Georgia Pacific, Mars Food, Quaker Oats, Sparkling Ice, UnitedHealthcare, St Jude Medical, MasterCard, First Data, Meta Payment Systems and Bancorp Bank. Off-duty, she immerses herself in pottery, print making and watercolors while raising backyard chickens for black market eggs.

Emily Lanctot
Production Designer

Emily comes with 17 years of experience in print production and has designed for numerous clients such as Schwan’s, United Health Care, Puma, Target, and Walgreens.

Sam Weld
Multimedia Designer

Sam Weld is a jack of all trades, master at some, including motion graphics and video editing. With 4 years at Nordeast under his belt, he’s earned his stripes in sound, film, graphic design, and still finds time to thump his bass in our office.

Laura Glass
Associate Creative Director

17 years of experience as an art director, designer and copywriter focused on solving creative problems—from small startups to global brands. Laura prides herself on being easy to work with while always offering fresh ideas and perspectives.

Dani Werning
Account Manager

Dani brings a dynamic mix of account leadership, project strategy—and plenty of caffeine—to every campaign. She thrives on uncovering a brand’s ‘why’ and building lasting relationships to create smart, results-driven solutions. From leading national product launches to omni-channel campaigns, she blends energy, creativity, and strategic thinking to drive client success. Outside the office, she’s always chasing new experiences—whether it’s a workout class, the latest restaurant, or an F1 race. She channels that same curiosity and drive into her work, always ready for what’s next.

Jesse Bodell
Associate Design Director

With 20+ years of experience at some top agencies, the term multi-faceted designer only begins to describe Jesse. From power sports to professional sports, modern to nostalgic and everything in between, Jesse creates tone-perfect design based on razor-sharp strategy. His skills run the gamut from beautiful 6-color brochures, packaging and logo design to web design, social and managing complex photo and film shoots. When he’s not working you might find Jesse at a baseball game or with his kids on the world’s fastest rollercoasters.

Annette Pew
Digital Coordinator

Annette is an outgoing leader in the digital marketing world, bringing over 25 years of website, eCommerce, social media and corporate online presence from businesses including; 3M, Siemens, Digital River, and many agency relationships.

Brenda O'Donnell
Account Manager

Brenda comes with 25 years client and agency experience: including General Mills, Nestle, Purina, Conagra, Pillsbury, Continental Mills, Land O’ Lakes and International Multifoods.

Kurt Rosdahl
Account Manager

Kurt has been building brands (i.e. Tony’s Pizza, Pillsbury, Cheerios, Nature Valley, Liberte, and Chocapic) for the last 20+ years with client, agency, and international business marketing. Kurt’s marketing experiences ranges from integrated marketing communications, experiential, partnerships, promotions, to shopper marketing. Kurt brings his passion and knowledge to help clients grow their brands’ to their full potential.

Devon Robinson
Digital Marketing Manager

Devon’s bread and butter is experience working on SEO and SEM at BrightEdge Technologies. They have experience working on all things digital for major brands such as UV Vodka, Corvex, Kemps & more.

Hannah Meeker
Account Director

Hannah is an expert account director with 10 years of experience in brand strategy, consumer promotions and media buying. Previous stops on her trek include Catapult Marketing, Epsilon and Roundel. An accomplished skier, she loves showing aspiring young racer’s life beyond the Bunny Hill.

 

Anthony Lane
Art Director

Anthony has 20 years of experience as an art director with a strong sense of design. He has worked at small, mid-size and large agencies throughout the midwest, including eight years at Minneapolis powerhouse Periscope. He produces smart, insightful creative concepts and elegant design that turns the complex into simple, easy to digest content. Anthony has created print, digital and video for a wide array of clients, including financial, agricultural, medical, food & beverage, and outdoor sports.

Lauren Ross
Account Supervisor

Lauren has 8 years of experience creating impactful campaigns that connect brands with consumers. In leading initiatives for top brands like Clorox and Pearl Milling Company, she specializes in shopper marketing, brand development, and media strategies that drive results. Outside of work, Lauren enjoys family time (and embracing her newest role as “Mom”), health and wellness, and exploring Minnesota’s lakes and outdoors.

Charlie Callahan
Partner

Charlie is a 25-year veteran of Periscope where he was executive creative director. He was also part of the four-person executive team that led the growth of the company to 530 people with offices in four countries. Along the way, he helped hundreds of clients become successful by building long-term relationships, developing trust and using creativity to give brands a distinct advantage. He is also a master of taking the complex and simplifying—or as he likes to say, “How hard can it be?”

Tom Brown
Account Manager

Tom brings 20+ years of strategic agency and client side marketing experience including Pillsbury, Land O’ Lakes, Campbell Soup Company, Conagra Brands and Mars Petcare.  Tom has vast shopper marketing and retail commerce experience partnering with the likes of Kroger, Walmart, Target and Amazon to name a few.  Tom leverages his marketing communications, digital and data expertise to help clients solve business problems and ultimately drive business growth.

 

Patrick Weld
Design Director

Patrick, a 30-year-veteran creative, is truly a jack-of-all-trades visual artist. He started his agency career at Colle McVoy followed by the past 19 years at fast-growing independent powerhouse Periscope. At Nordeast, he utilizes his equally adept skills as both graphic designer and art director. Patrick has worked on a wide array of clients and projects, spanning print, digital, video, retail and events. His expertise spans diverse categories including high-tech, outdoor sports, agriculture, and food & beverage.

 

Kristin Ellison
Account Director

Kristin brings 18 years of agency and retail experience across brand strategy, shopper marketing, consumer promotion and media buying. She has worked with multiple large brands to build insight-driven integrated marketing plans, managed execution and measured effectiveness of media campaigns.

 

Joe Robinson
Partner

Joe is a seasoned marketing professional. He started his career on the client side of marketing for companies like Kraft and Hallmark Cards. Joe went on to become a 20-year president of Catapult—an ultra-successful 380-person marketing company based in Minneapolis where Joe built offices in eight major retail markets. Joe specializes in strategy, data-driven digital and transactional shopper marketing and has worked with some of the best brands in the world. On top of that, he is a real nice guy.

Charlie Callahan
PARTNER

Charlie is a 25-year veteran of Periscope where he was executive creative director. He was also part of the four-person executive team that led the growth of the company to 530 people with offices in four countries. Along the way, he helped hundreds of clients become successful by building long-term relationships, developing trust and using creativity to give brands a distinct advantage. He is also a master of taking the complex and simplifying—or as he likes to say, “How hard can it be?”

News

Skol! CFMOTO Makes It Official

Home-Field Advantage Just Got A Little More Horsepower.

Minneapolis, MN — Skol! Nordeast Marketing Group announced today that its work for world-class powersports manufacturer CFMOTO will be prominently featured throughout an entire U.S. Bank Stadium section as part of CFMOTO’S new sponsorship of the Minnesota Vikings for the 2026-27 season.

As “The Official Partner of the Minnesota Vikings,” CFMOTO will have a high-visibility presence inside the Vikings home and will include newly developed creative showcasing CFMOTO model-year vehicles. Bold graphics designed to match the energy and intensity of Vikings fans will transform one of Minnesota’s most recognizable sports venues.

The sponsorship also marks a new chapter for the space, which was previously sponsored by Polaris.

New CFMOTO Campaign Creative to Be Featured in U.S. Bank Stadium Prow, Sail and Everywhere in Between
The newly developed creative will be part of a multi-media, multi-placement campaign all throughout U.S. Bank Stadium and beyond. Key elements include:

  • Prominent digital boards placed in the iconic prow and sail outside U.S. Bank Stadium
  • Vikings.com exclusive video content and mobile app banner, full-page and story ads
  • Game day emails, newsletters and other fan communications
  • Paid social media ads
  • LED graphics throughout U.S. Bank Stadium
  • Placements run across U.S. Bank Stadium in-venue digital screens and display walls
  • FOX-9 and KFAN broadcast commercials 

Another Significant Milestone in Nordeast’s Eight-Year Relationship with CFMOTO

For Nordeast, this Vikings sponsorship represents another significant milestone in its eight-year relationship with CFMOTO and comes right on the heels of their model year 2027 launch. CFMOTO announced the Vikings partnership at their robust dealer show in Minneapolis on August 9, alongside multiple new off-road vehicles and motorcycles. As CFMOTO continues to grow exponentially in the United States, Nordeast continues to be a key partner in evolving their brand strategy. The latest campaign Nordeast has built is “More Comes Standard” which can be found throughout multiple model year 2027 marketing executions. At nearly 800 dealers nationwide, together Nordeast and CFMOTO have opened the door for riders across the United States to hit the trails, highways and backcountry. 

“We’re so excited about what this sponsorship represents for CFMOTO and Nordeast,” said Nordeast Chief Creative Officer Scott Dahl. “It’s another opportunity to share the elevated work we’re doing for a brand that has made incredible inroads in the U.S. market. Something pretty incredible happens when Minnesota integrity meets rider integrity, and we’ll be bringing that to life at U.S. Bank Stadium.”

The new CFMOTO creative will be on display throughout the 2026-27 Vikings season, giving fans an up-close look at the latest product offerings from an ascendant brand making its mark in the American powersports market.  

And this is just the beginning. Fans and riders should keep their eyes out for more new work from Nordeast and CFMOTO throughout the year.

CFMoto Vikings Vehicle
CFMoto Vikings Vehicle

Skol! CFMOTO Makes It Official

26 Aug 2026

Skol! Nordeast Marketing Group announced today that its work for world-class powersports manufacturer CFMOTO will be prominently featured throughout an entire U.S. Bank Stadium section as part of CFMOTO’S new sponsorship of the Minnesota Vikings for the 2026-27 season.

Read more >
Scott Dahl

Scott Dahl Joins Nordeast

27 Oct 2025

Scott Dahl Joins Nordeast Marketing Group as Chief Creative Officer Nordeast Marketing Group announced today that Scott Dahl, formerly VP, Group Creative Director at Betty

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