WHO WE ARE
While most people in the ad industry jump from one position to the next to bolster their own careers, Joe Robinson and Charlie Callahan spent over 40 years helping to build two different successful companies brick-by-brick. The only way to do that is to hire talented and diverse people, treat them with respect and deliver differentiating strategy, great creative and consistent results to clients every single week.
Charlie Callahan is a 25-year veteran of Periscope where he was executive creative director. He was also part of the four-person executive team that led the growth of the company to 530 people with offices in four countries. Along the way, he helped hundreds of clients become successful by building long-term relationships, developing trust and using creativity to give brands a distinct advantage. He is also a master of taking the complex and simplifying—or as he likes to say, “How hard can it be?”
Joe Robinson is a seasoned marketing professional. He started his career on the client side of marketing for companies like Kraft and Hallmark Cards. Joe went on to become a 20-year president of Catapult—an ultra-successful 380-person marketing company based in Minneapolis where Joe built offices in eight major retail markets. Joe specializes in strategy, data-driven digital and transactional shopper marketing and has worked with some of the best brands in the world. On top of that, he is a real nice guy.
Kristin Ellison brings 18 years of agency and retail experience across brand strategy, shopper marketing, consumer promotion and media buying. She has worked with multiple large brands to build insight-driven integrated marketing plans, managed execution and measured effectiveness of media campaigns.
Patrick Weld, a 25-year-veteran creative, is truly a jack-of-all-trades visual artist. He started his agency career at Colle & McVoy followed by the past 19 years at fast-growing independent powerhouse Periscope. Now in his second year at Nordeast Marketing Group, Patrick utilizes his equally adept skills as both graphic designer and art director. Patrick has worked on a wide array of clients and projects, spanning print, digital, video, retail and events. His expertise spans diverse categories including high-tech, outdoor sports, agriculture, and food & beverage.
Digital Marketing Manager
Kelly Benson is a digital expert in today’s market and comes with over 10 years of digital media buying, strategy and execution experience. Kelly has a unique background in not only digital media buying, but also social media management, marketing automation and website design & development. Client experience includes managing & executing digital media buys for Target, 3M and Best Buy and for multiple General Mills’ brands Betty Crocker & Pillsbury.
Caroline Ludlow brings 8 years of account executive and logistics experience to Nordeast and currently serves as Account Manager. In her previous role, she was a Senior Account Executive at Catapult Marketing, helping facilitate brand execution and strategy for several brands under the Hormel portfolio. Prior to Catapult, Caroline served in a customer operations capacity at Coyote Logistics, a subsidiary of UPS that provides third party logistics solutions to large corporate brands.
Emily Feyen comes with 17 years of experience in print production and has designed for numerous clients such as Schwan’s, United Health Care, Puma, Target, and Walgreens.
Devon Robinson’s bread and butter is experience working on SEO and SEM at BrightEdge Technologies. She has experience working on all things digital for major brands such as UV Vodka, Corvex, Kemps & more.
Max Evenson manages E-Commerce in our Ascend group. Max started his career working in digital agencies and has become the consummate expert on all things E-Commerce. Max has the unique ability to consult with clients on their E-Commerce strategies, build their analytics dashboards, and lead the execution of their digital presence.
Brenda O’Donnell comes with 25 years client and agency experience: including General Mills, Nestle, Purina, Conagra, Pillsbury, Continental Mills, Land O’ Lakes and International Multifoods.
Kurt Rosdahl has been building brands (i.e. Tony’s Pizza, Pillsbury, Cheerios, Nature Valley, Liberte, and Chocapic) for the last 20+ years with client, agency, and international business marketing. Kurt’s marketing experiences ranges from integrated marketing communications, experiential, partnerships, promotions, to shopper marketing. Kurt brings his passion and knowledge to help clients grow their brands’ to their full potential.
Tom Brown brings 20+ years of strategic agency and client side marketing experience including Pillsbury, Land O’ Lakes, Campbell Soup Company, Conagra Brands and Mars Petcare. Tom has vast shopper marketing and retail commerce experience partnering with the likes of Kroger, Walmart, Target and Amazon to name a few. Tom leverages his marketing communications, digital and data expertise to help clients solve business problems and ultimately drive business growth.
Business Development Director
Chuck Bolkcom comes with 30 years of broadcast, retail merchandising, publishing and advertising sales leadership experience. Chuck will be helping Nordeast drive growth by getting out its message of a new marketing company for today’s business environment: better work, more agile execution, without expensive overhead.
Marlo Ray has over 20 years of account lead experience with clients such as Clorox, Hormel, and Apothecary Products. She also has held client-side marketing positions at Schwan’s and Target.
ACCESS TO THE BEST
With years of experience working with talented strategists, developers, designers, art directors, copywriters, producers and content experts, Nordeast assembles exactly the right team for the job. Rather than have them all on staff, clients only pay for what they need and what they use—not a lot of expensive overhead.