Charlie is a 25-year veteran of Periscope where he was executive creative director. He was also part of the four-person executive team that led the growth of the company to 530 people with offices in four countries. Along the way, he helped hundreds of clients become successful by building long-term relationships, developing trust and using creativity to give brands a distinct advantage. He is also a master of taking the complex and simplifying—or as he likes to say, “How hard can it be?”
Joe is a seasoned marketing professional. He started his career on the client side of marketing for companies like Kraft and Hallmark Cards. Joe went on to become a 20-year president of Catapult—an ultra-successful 380-person marketing company based in Minneapolis where Joe built offices in eight major retail markets. Joe specializes in strategy, data-driven digital and transactional shopper marketing and has worked with some of the best brands in the world. On top of that, he is a real nice guy.
Kristin brings 18 years of agency and retail experience across brand strategy, shopper marketing, consumer promotion and media buying. She has worked with multiple large brands to build insight-driven integrated marketing plans, managed execution and measured effectiveness of media campaigns.
Patrick, a 30-year-veteran creative, is truly a jack-of-all-trades visual artist. He started his agency career at Colle McVoy followed by the past 19 years at fast-growing independent powerhouse Periscope. At Nordeast, he utilizes his equally adept skills as both graphic designer and art director. Patrick has worked on a wide array of clients and projects, spanning print, digital, video, retail and events. His expertise spans diverse categories including high-tech, outdoor sports, agriculture, and food & beverage.
Caroline brings 8 years of account executive and logistics experience to Nordeast and currently serves as Account Manager. In her previous role, she was a Senior Account Executive at Catapult Marketing, helping facilitate brand execution and strategy for several brands under the Hormel portfolio. Prior to Catapult, Caroline served in a customer operations capacity at Coyote Logistics, a subsidiary of UPS that provides third party logistics solutions to large corporate brands.
Emily comes with 17 years of experience in print production and has designed for numerous clients such as Schwan’s, United Health Care, Puma, Target, and Walgreens.
Devon’s bread and butter is experience working on SEO and SEM at BrightEdge Technologies. She has experience working on all things digital for major brands such as UV Vodka, Corvex, Kemps & more.
Tom brings 20+ years of strategic agency and client side marketing experience including Pillsbury, Land O’ Lakes, Campbell Soup Company, Conagra Brands and Mars Petcare. Tom has vast shopper marketing and retail commerce experience partnering with the likes of Kroger, Walmart, Target and Amazon to name a few. Tom leverages his marketing communications, digital and data expertise to help clients solve business problems and ultimately drive business growth.
Kurt has been building brands (i.e. Tony’s Pizza, Pillsbury, Cheerios, Nature Valley, Liberte, and Chocapic) for the last 20+ years with client, agency, and international business marketing. Kurt’s marketing experiences ranges from integrated marketing communications, experiential, partnerships, promotions, to shopper marketing. Kurt brings his passion and knowledge to help clients grow their brands’ to their full potential.
Brenda comes with 25 years client and agency experience: including General Mills, Nestle, Purina, Conagra, Pillsbury, Continental Mills, Land O’ Lakes and International Multifoods.
Annette is an outgoing leader in the digital marketing world, bringing over 23 years of website, eCommerce, social media and corporate online presence from businesses including; 3M, Siemens, Digital River, and many agency relationships.
Chuck Bolkcom comes with 30 years of broadcast, retail merchandising, publishing and advertising sales leadership experience. Chuck will be helping Nordeast drive growth by getting out its message of a new marketing company for today’s business environment: better work, more agile execution, without expensive overhead
Lisa has a Swiss Army Knife of creative skills including design, illustration and photography. Previous clients include 3M, Cargill, Conagra, Galderma, Georgia Pacific, Mars Food, Quaker Oats, Sparkling Ice, UnitedHealthcare, St Jude Medical, MasterCard, First Data, Meta Payment Systems and Bancorp Bank. Off-duty, she immerses herself in pottery, print making and watercolors while raising backyard chickens for black market eggs.
Hannah is a crack account director with 10 years of experience in brand strategy, consumer promotions and media buying. Previous stops on her trek include Catapult Marketing, Epsilon and Roundel. An accomplished skier, she loves showing aspiring young racer’s life beyond the Bunny Hill.
Aric is a web whiz who can jump from site design to coding to email wonderfulness and deliverability. His past stints include Digital River and Outsell, among others to countless to mention. He’s also been jumping on stages to do improv for over 25 years.
GRAPHIC DESIGN INTERN
Nordeast received a talent transfusion in the summer of 2022. Abenezer is a web development intern who’s working with us between semesters at Bethel University where he studies Computer Science and Graphic Design. When not hunched over a computer, he likes shooting hoops and has a reoccurring dream of windmill dunking on Rudy Gobert.
Bella is an Account Manager for our shopper marketing clients. She previously worked in partnership marketing, and now the rest of us get to partner with her. A recent grad from the University of Minnesota, Bella loves to travel, try new restaurants and workout. Don’t challenge her to a burpee contest unless you enjoy severe oxygen deficits
With over seven years of experience in shopper marketing and consumer promotions, Lauren is an expert in strategy and brand execution. Her roster of past CPG clients includes Clorox, Burt’s Bees, Hormel Foods, Dairy Farmers of America, Zespri Kiwi and Pearl Milling Company. Lauren also has a long roster of dogs she’s loved and will drop just about anything to pet any dog in sight.
WHO WE ARE
While most people in the ad industry jump from one position to the next to bolster their own careers, Joe Robinson and Charlie Callahan spent over 40 years helping to build two different successful companies brick-by-brick. The only way to do that is to hire talented and diverse people, treat them with respect and deliver differentiating strategy, great creative and consistent results to clients every single week.