Dr. Praeger’s

Dr. Praeger’s plant-based burgers had developed a strong following on the US East Coast, but it had lower awareness in other parts of the country. Gaining distribution in Chicago for its Dr. Praeger’s Littles products, aimed at moms/dads for their young kids, the company needed an agile campaign to meet multiple objectives: drive awareness of the company, communicate the benefits for kids of the product and promote the offer at their neighborhood grocer. Nordeast created high impact animated social ads that were fun and informative. We built audiences around specific stores targeted to those moms and dads and measured the results: kids enjoying their vegetables while the brand enjoyed a successful launch.