Hormel
Happy little plants
When Hormel Foods decided to launch their very first foray into the crowded plant-based meat substitute market, they called on Nordeast to develop the marketing campaign. The result was a visually unique and upbeat campaign around the yummy taste of Happy Little Plants. Combine that with physical and mental health benefits of a plant-based diet and what we created was a show-stopping social media and shopper campaign that broke through the clutter and won the hearts of shoppers.
FACEBOOK, INSTAGRAM AND NATIONAL SHOPPER POSTS
OUTDOOR AND DIGITAL DISPLAY ADS
![](https://www.nordeast.com/wp-content/uploads/2020/08/HLP_Digital-Billboard_Mockups.png)
POINT OF SALE
![](https://www.nordeast.com/wp-content/uploads/2020/08/Shelf-signage-w_dropshadow.png)
![](https://www.nordeast.com/wp-content/uploads/2020/08/Shelf-signage-Instore-View.jpg)