Happy little plants
When Hormel Foods decided to launch their very first foray into the crowded plant-based meat substitute market, they called on Nordeast to develop the marketing campaign. The result was a visually unique and upbeat campaign around the yummy taste of Happy Little Plants. Combine that with physical and mental health benefits of a plant-based diet and what we created was a show-stopping social media and shopper campaign that broke through the clutter and won the hearts of shoppers.
FACEBOOK, INSTAGRAM AND NATIONAL SHOPPER POSTS
OUTDOOR AND DIGITAL DISPLAY ADS
POINT OF SALE