Hormel

Happy little plants

When Hormel Foods decided to launch their very first foray into the crowded plant-based meat substitute market, they called on Nordeast to develop the marketing campaign. The result was a visually unique and upbeat campaign around the yummy taste of Happy Little Plants. Combine that with physical and mental health benefits of a plant-based diet and what we created was a show-stopping social media and shopper campaign that broke through the clutter and won the hearts of shoppers.